Loan

Loan had a solid audience and a performing offer — but his business relied entirely on him. Every decision, every delivery, every hire went through the founder. The growth was there, the organization couldn't keep up.

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⚡ The Challenge

• Founder sole decision-maker: nothing could move without him
• Internal organization scattered, with no reliable processes or tracking tools
• Team in place but with no clear roles or accountability framework
• No visibility on goals, priorities or performance
  
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➡️ What I Put in Place

• 360° Audit: full mapping of operations, workflows and dependency zones
• Prioritized roadmap: 12-month action plan focused on high-impact initiatives
• Notion back-office: centralized vision, goals, KPIs and project tracking — so the team could work autonomously
• Team structuring: clarification of roles, responsibilities and delegation framework
• Strategic hires: job scoping and recruitment support for the Head of Sales, CMO and Closer
  
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📊 Results

• +28% revenue growth in 12 months
• 3 A-players hired in key roles, operational quickly
• Autonomous team, with clarified roles and the right tools
• Founder freed from day-to-day operations, focused on vision and growth

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