What you hate about your business can cost you much more than you think.

Hello and welcome to all the new subscribers of the last few weeks 💚

I'm back here after a few weeks' break, and today I'm not going to talk to you about processes. Or about Notions. Or about KPIs.

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‍What you'll find in this edition:

1. Current thoughts : Why you need to (re)fall in love with your business
2. Behind the scenes : The start of the academic year hit me hard — and how I recovered thanks to the internal structure put in place this summer.
3. Current offers : COO mentoring, strategic consultations & upcoming availability

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👉 What you're feeling isn't an operational " detail ".

There is a risk that is rarely mentioned when discussing growth, strategy, or scaling:

The risk of missing the mark with your business.

You know, that moment when:

• You open Slack with a knot in your stomach.
• You're putting off a call because "you don't have the energy"
• You feel like you're keeping the machine running… but you've lost the taste

And often, it's not a question of revenue .
It's not even a question of team or offers.

It's a subtle accumulation of little things you no longer like:

• A competent colleague, but one who drains your energy.
• A profitable offer… but more aligned
• A to-do list filled with micro-tasks that you dread

And by constantly enduring this burden on a daily basis, you end up disconnecting.

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👉 What I do when this happens to my clients

When I support a CEO as a Fractional COO, I look at the systems, of course.

But I also look at anything that generates emotional friction .

Because what you hate about your business, you always end up avoiding.

And what you avoid... ends up stagnating (or getting worse).

So let's clean house:

• Delegate what you no longer want to wear
• Automate what exhausts you (as much as possible).
• Review a steering system that is too heavy or rigid
• Challenge an offer or a client that no longer excites you.

👉 You can't scale something you're afraid of.

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🎬 Behind the scenes – The real news of the new school year

The start of the school year has clearly been a disaster for me (and I know I'm not the only one 👀).

→ I onboarded two new clients as part of an outsourced COO support program.

→ I also completed a customized mentoring program with an OBM (Operational Business Manager) who was transitioning to a strategic COO role.

And to anticipate the wave of projects that awaited me, I made a big decision:

👉 ​​Recruiting Carina , an exceptional virtual assistant, who turned out to be one of my best professional choices of the year .

I also took the opportunity to simplify my entire content creation process .

Since September, I've been posting 4 times a week on Instagram and LinkedIn… for only 45 minutes of work per week.

The good news ?

→ I've stabilized my business with over €20,000 in revenue per month for the past 6 months.

→ And a net profit margin exceeding 60% (including salary).

Proof that… structuring and delegating pays off. 💚

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🚀 Current offers

1. Are you an OBM, project manager, or right-hand person looking to move into a COO role?

I'm opening one spot between now and November for a 1:1 mentorship:

→ Structuring your signature Fractional COO offering

→ Better positioning yourself and embracing your role

→ Defining your editorial line + prospecting effectively

🗓 Available in September/October – click here for more info

2. Are you a CEO looking to structure your company (without burning out)?

I no longer have openings for long-term Fractional COO coaching.

However, I am now offering consultations to help your existing team develop their skills, improve communication, and collaborate more effectively to:

→ Structure your back office and teams

→ Establish a clear roadmap

→ Develop the skills of your internal right-hand people

💬 To discuss this further, schedule a strategy call here

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💌 Key takeaway

You have the right to want better.

You have the right to get rid of what exhausts you, even if it “works”.

You have the right to create a business that you truly love — it's even your responsibility.

And if you want to talk about it:
→ Reply to this email, I always read it.
→ Or find me on LinkedIn , I'm there every day.

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See you soon,
Aurélie