What if emptiness was the key to your next growth?

I'll be honest with you: I'm afraid of emptiness. And even though I've been seeing a therapist on and off since I was 18, it's still a chronic problem.

With two children aged 2 and 4,
two real estate investments totaling 10 apartments to manage,
my outsourced COO business generating over €25,000/month after 20 months,
and a project to open a café (or acquire a company—I'm increasingly interested in business succession)...

In short, some would say I'm all over the place.

Others would say I'm simply multipotential.

But amidst all this hustle and bustle, I have a compass: David, my partner of over 7 years.
My quiet strength.
The one who often brings me back to what's essential.

He often repeats to me — kindly and with a touch of humor —

“I’m proud of everything you accomplish, but life isn’t a never-ending race.”

And deep down, he's not wrong.

Boredom, he says, is essential:

• to my creativity,
• to my mental health,
• and even to our children — whom he wants to see sufficiently bored , while I tend to sign them up for a thousand activities. 😅

It's a recurring debate in our family.

And since he's often right (yes, I admit it, that's why I love him so much even if it annoys me!),
it made me think.

In parallel, I also talked about it a lot with my coach, Rémi Lauer, an entrepreneur whom I deeply admire.

And I made a real decision 👉 To slow down for Q4 2025.

In practical terms, I chose to end a client collaboration—not out of weariness, but to create space.

One day a week, freed up for…

• Building an ecosystem of offerings where I no longer just sell services,
• Focus on OBM → COO mentoring,
• Rediscovering the joy of content creation (with a little less ChatGPT 😉),
• And let other ideas germinate for the future.

Because deep down, I believe that emptiness is not the absence of action.

It is the space necessary to redefine what really matters.

Here's a video excerpt from a TED Talk that perfectly illustrates my point: video

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🧠 Emptiness is not a risk. It is a resource.

As COO, my role is to organize, optimize, and streamline.

Mission after mission, what I observe is that the real bottleneck for CEOs isn't a lack of processes.

It's a lack of mental space.

When all your time is consumed by day-to-day operations,
there's no room left to think.

To anticipate.

To dream a little beyond the day's to-do list.

The void is scary, yes — but it's precisely this that allows you to reconnect with your vision.

To become creative again.

To make aligned, not impulsive, decisions.

Because in the silence between two emergencies,
the best ideas often come.

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🧩 Structuring is about intentionally creating emptiness.

It's paradoxical, but my job often consists of helping CEOs... to get a little bored.

Not to “do nothing” but to finally have the luxury of thinking, choosing, breathing.

When your team knows what to do,
when your priorities are clear,
when your system is no longer 100% dependent on you...

Then you can become a strategist again.

You go from doing to piloting .

And that's what I call productive emptiness.

This is where visions are redefined,
projects are simplified,
and creativity naturally returns.

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💬 My question for you:

Does your business still leave you with any gaps in your workload?

Moments to create, dream, and decide with intention?

Or are you still stuck in "doing for the sake of doing", without ever breathing?

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🎬 Behind the scenes – October is all about refocusing

My goal for Q4:

• Maintain a turnover of over €20K/month
• While creating more space, more fun, and more impact.

And because I am keen to pass on what I learn on the job,
I am opening 1 1:1 mentoring position from November ,
intended for OBMs or project managers who want to move towards a strategic COO position.

We're working on it together:

• your COO posture (leadership & structure)
• your signature offer
• your positioning
• and your long-term vision.

💌 If you feel this is your next step, you can simply write to me at aurelieotto@gmail.com to learn more about my mentorship.

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💚 PS
If we don't know each other yet, I'm Aurélie.
I'm an outsourced COO .

I help entrepreneurs already generating over €500K/year to structure, delegate and grow sustainably — without burning out.

My job is to transform chaos into clarity, and to help CEOs build a company that breathes, even when they slow down.

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